>Mobile Marketing Power


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From Evernote:

Mobile Marketing Power

John Arnold, Entrepreneur | May 6, 2011, 5:01 PM

Smart business owners find customers by placing their marketing messages where the most eyeballs are focused.

And nowhere are there more eyeballs than on the screens of mobile devices such as smartphones and tablets.

More than two thirds of the world’s population has a mobile subscription, and mobile users are highly active.

Facebook recently reported statistics indicating that over half of its 500 million subscribers access Facebook from a mobile device and exhibit twice the activity level of non-mobile users. The time for mobile marketing is now.

Finding customers with mobile marketing involves either pulling people toward your messages or pushing your messages out.

This post originally appeared on Entrepreneur.

John Arnold is president of Aveta Marketing, a marketing agency in Boulder, Colo.
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Posted on May 20, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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