>eBay Takes Local Shopping Mobile.
eBay Takes Local Shopping Mobile.
eBay is beefing up its mobile arsenal with an updated Android app and its first local shopping app.
The latter app is from the local shopping search engine that eBay acquired in June, Milo. Through partnerships with more than 140 retailers, Milo has access to real-time information from the inventory management systems of about 50,000 stores. The mobile app uses this information to show whether a nearby store actually has a product on its shelves, and if so, how its price compares to other local stores.
In-store, you can scan an item’s barcode to compare its price with the price at other stores in the area. Like competitor Wishpond, Milo’s app will also tell you how far away each of those stores is from your current location.
eBay has also updated its Android app to include seller functions like a barcode scanner that provides details for listings. Most of the new features are similar to those in eBay’s iPhone app.
Combined, eBay’s mobile apps have been downloaded more than 45 million times.
And, as many new peer-to-peer markets launch on location-based mobile apps, eBay has also been making investments in both mobile and local technologies. The company bought barcode-scanning app Redlaser last year and announced in April it would buy location media company WHERE Inc..
“We’re in a new retail environment, where the lines between offline and online commerce are converging through mobile and local experiences,” an eBay spokesperson said.